BRAND X THINK

The Brand X Group is a full service advertising and marketing gang based out of Los Anglese, CA.

These are some of our thoughts on the world.

Sounds pretty broad huh?

Well, try walking around looking through a microscope, and see how far you get before you bump into something.

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2 years ago with 5 notes

Via kellyegan

Tagged: bears branding marketing mcdonald's

Ditto.
kellyegan:

THIS IS AWESOME. McDonald’s New Commercial features bears. 
As if I didn’t need ANOTHER reason to love McDonald’s.
- Click through to play

Ditto.

kellyegan:

THIS IS AWESOME. McDonald’s New Commercial features bears. 

As if I didn’t need ANOTHER reason to love McDonald’s.

- Click through to play

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2 years ago with 1,451 notes

Via jryu

Tagged: marketing branding money advertising

molls:

jryu:

US Treasury unveils new $100

Ugh. How embarrassing. 

Money is a major part of the image and branding of a country. Do you really think Ben Franklin was that good looking? 

molls:

jryu:

US Treasury unveils new $100

Ugh. How embarrassing. 

Money is a major part of the image and branding of a country. Do you really think Ben Franklin was that good looking? 

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2 years ago with 397 notes

Via thedailywhat

Tagged: marketing branding advertising brand x group

A clear message is priceless. 
thedailywhat:

[thanks lisette!]

A clear message is priceless. 

thedailywhat:

[thanks lisette!]

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2 years ago with 346 notes

Tagged: kiss branding brand x group marketing advertising

KISS painting their faces is one of the most brilliant branding and marketing moves of the modern era. 
starfrance:

ponycorn:(via suicidewatch)

KISS painting their faces is one of the most brilliant branding and marketing moves of the modern era. 

starfrance:

ponycorn:(via suicidewatch)

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2 years ago with 764 notes

Via thedailywhat

Tagged: ice cream marketing advertising brand x group

thedailywhat:

This x That:
Man wins Tracy City mayoral elections by a landslide. Oh, did I mention he’s been dead for a month?
RIP: Daryl F. Gates: LAPD chief during 1992 riots, dead at 83.
Never Sleep Again: T-rex leech has massive teeth, uses them “to saw into the tissues of mammals’ orifices.”
 LIFE Photo Series: The Day Einstein Died.
Shakespeare knew way more words than you, kinda loved to flaunt it.
Infographic: The Wild World of Robots!
 Kick-Ass In 60 Seconds.
 How To Look Punk [pdf]. (via.)
A Challenger Appears: The Vegan Double Down.
“Christ, what an asshole.”
 Flavorwire: Nic Cage’s Pyramid Tomb and Other WTF Purchases.
 Techland: What Apple’s Lack of Support For Flash Really Means.
 Tea x Time List: ALA’s 2009 Top Ten list of most frequently challenged books. 
 Bonus List: The 40 Dumbest Tax Day Signs.
 Above: Ice cream cone-themed light fixtures from Mixko. (via.)

thedailywhat:

This x That:

  • RIP: Daryl F. Gates: LAPD chief during 1992 riots, dead at 83.
  • Techland: What Apple’s Lack of Support For Flash Really Means.

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2 years ago with 1,065 notes

Via thinkstank

Tagged: advertising marketing nothing

thedailywhat:

Street Art of the Day, Too: “Useless Flier” by Josh Millard.
Part of Josh’s ongoing series of bad ideas.
He explains:
Cargo cult advertising.  A flier that exists for no apparent reason, and which you can take a piece of with you to remind you that it was there.
[thinkstank.]

thedailywhat:

Street Art of the Day, Too: “Useless Flier” by Josh Millard.

Part of Josh’s ongoing series of bad ideas.

He explains:

Cargo cult advertising.  A flier that exists for no apparent reason, and which you can take a piece of with you to remind you that it was there.

[thinkstank.]

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2 years ago with 174 notes

Via juliasegal

Tagged: marketing advertising star wars jedi

Licensing has far reaching consequences and benefits… hard to say if this is a benefit or a consequence. 
chuckhistory:

GPOYW, but is it really gratuitous?

Licensing has far reaching consequences and benefits… hard to say if this is a benefit or a consequence. 

chuckhistory:

GPOYW, but is it really gratuitous?

Brands dream of transcending themselves. 

Brands dream of transcending themselves. 

Creativity…

By no means exhaustive. Courtesy of Paul Selwyn, a California speaker who specializes in creativity for businesses.

  • A “yes-yes” attitude
    This is instead of a “yes-but” attitude. Rather than focus on what won’t work, try to take an idea to its next step.
  • Have a beginner’s mind
    Try to look at old problems with a beginner’s insight. Invite input from people who know little about the problem. This can lead to breakthrough ideas.
  • No need to be right
    Keep an open mind, and let go of the need to be right. It can lead to new ideas.
  • Willingness to suspend judgement
    Learn to be an encourager of ideas, and withhold judgement on them as long as possible.
  • Recognize and let go of assumptions
    Keep asking why, and you’ll be surprised at the answers. This is much better than hanging on to an assumption about an idea.